Does HARO Cost Money?

July 22, 2023, 9:58 p.m. in

HARO is a platform that connects journalists with industry leaders. It serves as a bridge between reporters seeking industry expertise and professionals willing to provide insights. The best part is, it does not cost money. It's a free service where subject matter experts can respond to journalists' queries for potential inclusion in their articles. Yet, like any savvy business, HARO offers some extra benefits in their premium plans.

What are the pricing plans?

Those pricing plans are as follows:

Standard - $19/mo

  • One keyword alert
  • One profile
  • SMS Alerts
  • Opportunity Database

Advanced - $49/mo

  • Three keyword alerts
  • Three profiles
  • Head Start, get alerts before others

Premium - $149/mo

  • Unlimited keyword alerts
  • Unlimited profiles
  • Phone & Email Support

What do you get for premium?

HARO offers a variety of premium services – all aimed to enrich your entire experience and make the process even more seamless. Some of these perks include:

  • Early Access - This feature allows premium members to receive media opportunities 30 minutes ahead of the free subscribers. It can prove vital considering breaking into a news story as time-sensitive as ever.
  • Keyword Filtering - This feature enables a focused approach by narrowing down the queries that matter most to you.
  • SMS Alerts - With this feature, never miss a media opportunity as HARO directly notifies you on your mobile devices upon a query match.

Is HARO Premium Worth It?

Like plenty of other digital services, determining whether HARO premium is worth it depends largely on your specific requirements and expectations.

Pros:

  • Cost Factor - For businesses and individuals regularly availing PR services, the cost of HARO premium isn’t much.

  • High Return on Investment - A single additional link through HARO can be worth the subscription price, considering the value it adds to your PR efforts. When you also consider that buying a gray hat link of questionable quality will set you back $350.

Cons:

  • Precision - While HARO offers keyword alerts, the precision isn't always spot-on.

  • Expense - If you opt for multiple keyword alerts, the costs can quickly ramp up

How Else Could You Spend the Money?

The HARO premium subscription isn't the only way to optimize your PR game. Here are some other equally resourceful ways you can utilize the money:

Hire a PR Agency:

Agencies such as harohelper.com provide tailored PR services thus saving you time while maximizing your media exposure.

Hire a VA to Read the HARO emails:

A Virtual Assistant (VA) can scour through the HARO emails on your behalf - summarizing the most relevant queries to your business.

Use PR Bot AI Assistant to Recommend Queries:

PR Bot AI Assistant is an advanced tool that recommends precise queries matching your business domain. It’s a cost-effective and efficient way of dealing with multiple media queries.

In conclusion, while HARO is a free tool that can be used effectively, the decision to upgrade to premium should be strategically considered. Taking time to analyze your PR needs, budget, and the value add of premium benefits can guide your decision. If HARO premium doesn't seem a fit, exploring other dynamic options such as, hiring a PR agency, a virtual assistant, or deploying AI can yield beneficial results too.