An Analysis of Outlets on HARO

Aug. 22, 2023, 3:58 p.m. in

We all know HARO can be a great source of PR opportunities, but sometimes it feels like it's always the same outlets. We look back on the last six months of HARO at the biggest, smallest and best outlets.

This article is part of our ongoing series on HARO.

The Big Players

The Top 25 named Outlets on HARO are responsible for a little over 25% of all queries in the newsletter. When you factor in "Anonymous" with a further 8.91% of queries, then about 1/3rd of queries offer minimal ROI after you've won backlinks from them.

It's also worth noting that many of these outlets are also posting queries on Qwoted and ProfNet, among others, so they are heavy users of HARO-like services.

Those 25 biggest Outlets are listed below:

  1. GOBankingRates - 871 (3.31%)
  2. Homes & Gardens - 696 (2.65%)
  3. SHEfinds - 531 (2.02%)
  4. Forbes - 314 (1.19%)
  5. Famadillo - 302 (1.15%)
  6. Mass Appeal magazine - 275 (1.05%)
  7. Lifewire - 275 (1.05%)
  8. Best Life Online - 274 (1.04%)
  9. SHEFinds.com - 262 (1.00%)
  10. Bustle - 258 (0.98%)
  11. Medical News Today - 233 (0.89%)
  12. Healthline - 222 (0.84%)
  13. Eat This - 212 (0.81%)
  14. MarketingSherpa - 211 (0.80%)
  15. U.S. News & World Report - 193 (0.73%)
  16. MDLinx - 161 (0.61%)
  17. Best Life - 158 (0.60%)
  18. Insurify - 154 (0.59%)
  19. MomJunction - 151 (0.57%)
  20. The Spruce - 150 (0.57%)
  21. National publication/news site - 133 (0.51%)
  22. Realtor.com - 126 (0.48%)
  23. USA Today - 126 (0.48%)
  24. Authority Magazine - 124 (0.47%)
  25. ConsumerAffairs - 121 (0.46%)

The Small Players

Here's the thing: plenty of great outlets use HARO, but just not as frequently. The following top outlets have only asked for queries one to three times in the last six months. These are prime examples of why maintaining consistency is so important with HARO. We've ranked these outlets by domain authority. Domain Authority is an approximation of how google perceives the quality of a website based on the backlink profile they have across the internet. It's a measure developed by moz and is a decent way for you to prioritise winning links from.

  1. The Mozilla Blog - https://blog.mozilla.org/ (DA 98)
  2. The Scribd Blog - https://blog.scribd.com/ (DA 94)
  3. Reuters - https://www.reuters.com/ (DA 94)
  4. The Verge - https://www.theverge.com/ (DA 93)
  5. Wired - https://www.wired.com/ (DA 93)
  6. Sputnik News Service - https://sputniknews.com/ (DA 93)
  7. AOL - https://aol.com/ (DA 93)
  8. The Atlantic - https://www.theatlantic.com/ (DA 93)
  9. Psychology Today - https://www.psychologytoday.com/ (DA 93)
  10. Los Angeles Times - https://www.latimes.com/ (DA 93)
  11. The Financial Times - https://www.ft.com/ (DA 93)
  12. VICE - https://www.vice.com/ (DA 93)
  13. IBM - https://www.ibm.com/ (DA 93)
  14. Columbia University - https://www.columbia.edu/ (DA 92)
  15. South China Morning Post - https://scmp.com/ (DA 92)

When we look at domain authority for outlets, we can determine, we see that over 75% of outlets have a domain authority of over 40.

Conclusion

Thanks for reading this article on HARO outlets. If you're a HARO user or have been one in the past, then you might be interested in our Service, PR Bot. We use AI to match you with opportunities that are just right for you because keywords are just not good enough. Take a look here.